As many people know
custom Printed t shirts are
one of the most effective forms of advertising. If you are interested in
getting shirts printed for your company choosing the right t-shirt is one of
the most important steps. Hopefully through this article I will be able to help
some you make an educated decision when it comes to getting shirts printed.
Choosing the wrong weight
of shirt is a very common mistake.
The first mistake is
selecting a shirt that is too heavy. If you are having shirts made for a lawn
care company you would not want to use a heavy t-shirt like the Hanes Beefy T
6.1 Oz. They would not breath as well as a lighter shirt and would be
uncomfortable during the summer heat. Not to mention these garments would be
more expensive than something lighter. If you were printing shirts to sell this
would be a good choice. They are very high quality and that would show while on
display.
The second weight
related mistake is choosing a product that is to light. There is a brand name
"AAA" that is made in China. These shirts can be bought for about
$.40 a piece. But the old adage applies: "You get what you pay for."
If you are looking to print shirts to give away these shirts will be okay, but
will not last longer than a few washes. If you are going to sell the shirts, I
would strongly advise not using this brand. Other manufacturers make cheap
t-shirts as well. For the sake of longevity you should not use anything with a
weight less than 4 ounces.
Now on to color.
The color of shirt
that you choose will effect the cost of printing. Light colors like ash, white
or yellow should not effect the price. However dark colors like black, navy,
forest et. al. will increase the cost of printing. They are also more expensive
than the lighter colors. These colors -- especially black -- are worth the
extra cost. They will be your best sellers -- people love black t-shirts. The
printing on these shirts needs an undercoat. If this is not done the color of
the shirt will peek through the printed ink. When estimating what you will pay
for printing you must add the cost of one color to the cost of printing. Once
in a while you will encounter a company that does not require the undercoat.
This will save you money. But trust me I can tell you from experience, it is
not worth it.
Shirt Style Effects
Price
One thing that will
effect the cost of a shirt is the style. It should have no effect on the cost
of printing. Unless you are interested in an unusual printing location like
down the sleeve. The difference between short sleeves and long sleeves can
double the cost of a tee. While adding a pocket will add at least a dollar to
the cost. Printing on the pocket is can be difficult and you would have a hard
time finding a company that would do that for you.
Discounts for Volume
Unlike other apparel
products t-shirts are a little more difficult to get volume discounts on. The
price mark up that the distributor is making on the t-shirts can often be as
low as 3%. So discounts on top of an already good price would be cutting into
profits.
In conclusion choosing
the right t-shirt for your printing job is not hard as long as you know what to
look for. Don't choose a shirt that is too heavy or to light. Select the
correct color. Match your company colors, or colors that will complement your
logo. Or if you are printing these shirts to be sold, you can never go wrong
with black. Style is very important, as it will effect dramatically effect the
cost of the shirt. Ask for volume discounts, but if you get a discount don't
expect allot.
Darren H is a web
application and graphic designer who has shifted his focus to the screen
printing and embroidery industry. He is currently the web developer for Outlet
Shirts. If you are looking for custom clothing contact Outlet Shirts for a bid.
Our work is very high quality, while our prices are the best around!
Darren H. can be
contacted through Outlet Shirts
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